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I’ve been chasing the source of this Douglas Adams quote for a while, and finally tracked it down — its from a 4-part BBC Radio 4 series called “A Hitchhikers Guide to the Future” from April 2001. Sadly, he died about a month later.

The shows are still available on the BBC website, but I took the liberty of converting this short quote to a more accessible format…

A few years ago, I was at a technology conference and I was approached by three different people in turn; one from music, one from publishing and one from broadcasting, and they each asked me — rather nervously — how the coming of the computer was going to affect their industries. I knew from the mere way they asked the question that they weren’t ready for the answer. It would be like a bunch of rivers, the Amazon, the Mississippi and the Congo, asking how the Atlantic might affect them. And the answer of course is that they won’t be rivers any more, just currents in the ocean.”